Making Change Happen – Solving Problems, Finding Opportunities & Getting Stuff Done

Extensive multi channel experience including eCommerce, catalog and retail for B2C, B2B and DTC. Proven track record of consistently delivering revenue growth and profits in multiple channels, markets and product lines through innovative customer focused approaches.

Profitably grew catalog from $3.5 to $100+ million & website from $5 to $25 million – in under 2 years

Launched German B2C business in 4 months from concept to first sale

Created website and catalogs for Manufacturer to Consumer launch of SeaDoo & SkiDoo

Created and managed Amazon FBA store, grew to 13K customers in 14 months

Areas of Expertise include:
• eCommerce Marketing • Email Marketing • Direct to Consumer (B2C) • Business to Business (B2B) • Manufacturer to Consumer (DTC) • Amazon Marketplace • Catalog Marketing • International Marketing • Trade Shows / Events • Membership & Loyalty Programs • Content Creation • Blogs & UGC • Customer Personas • Competitive Analysis • Strategic Planning • Budgeting • Legal • Project Management • Call Center Management • Team Coaching & Development

25 Website launches – 1500 email campaigns – 250 catalog mailings – 1000 Social media campaigns – 2 Amazon stores – 6 brand startups or new business launches – 100 Tradeshows – and more…