Mobile Users Concerned About Targeted Ads
![Mobile Users Concerned About Targeted Ads Mobile Users Concerned About Targeted Ads](https://ericghook.com/wp-content/uploads/2019/09/Mobile_Users_Concerned_About_Targeted_Ads_-_2019-09-18_10.45.54-200x89.png)
Surprise, 90% of consumers report that they find targeted mobile ads to be annoying, although 13% also found them useful in addition to being annoying. In Ogury’s survey 52% say that annoying or irrelevant ads give them a poor impression of the website or app that hosts them. So, that seems to say that 43% of consumers don’t have a negative impression of ads even though they find them annoying – and does a poor impression translate into brand damage, or is advertising just such an accepted fact of life that it’s shrugged off?