BERT – Natural language search
Goggle continues to improve natural language search with the latest update, BERT. Up to 10% of searches are expected to be affected. With a better understanding of what someone is searching for, the results should be more relevant. Search Engine Land has a good set of examples at the link below – taking into consideration terms like “to” in a search “brazil to usa need a visa” now will give results only for travelers going to the USA, where in the past results would have included visa information for both Brazil and the US as “to” was disregarded.
The good news is that you don’t have to make any changes to how you create content as the search will pick up the relevant content.