Marketing

An important part of the evolving eCommerce landscape is manufacturers selling directly to consumers. Gone are the days when a retailer, cataloger or eCommerce company was needed to make that connection. A modest investment in a Shopify or similar site can put manufacturers directly in touch with their customers – and Amazon is not about to be left out of the game. Modern Retail has an interesting article on steps that Amazon is taking to appeal to the DTC business.

Inside Amazon’s internal initiative to woo DTC brands