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Eric G Hook
Multichannel Marketer ... with an odd facination for alligators
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Selection of example programs
Websites
Shar final 2018 redesign
M&M Distributing B2B password protected website
Xeros brand micro site - brand acquired by Shar
Shar 2014 final redesign look - interior page
Shar 2014 early web redesign concept
Overton's website - relaunch with contest
Bombardier Direct Website - Combining Sea-Doo and Ski-Doo online, direct to consumers.
Herter's website - relaunch with contest
Damark website - Relaunch of Damark.com site.
Damark Custom dial-up ISP program, competing with AOL.
Email / Web Ads / SEO / Social
Top SEO results - Shar #1 or #2 position for key terms, vs Amazon.
Shar Black Friday email
Shar eCatalog email - introducing new eCatalog, replacing Fall paper catalog
Shar Moveable Ink email - 'scratch off' to see discount
Catalogs
Shar "big book" catalog - featuring customer artwork
Shar Schools catalog - featuring customer artwork.
Shar - M&M Distributing B2B wholesale catalog
Overton's "big book" catalog - personalized version
Overton's - ten80 catalog. Spinoff from main catalog list
Herter's hunting catalog - Acquired by Overton's
Dunn's hunting catalog - Acquired by Overton's
Bombardier Ski-Doo catalog. Created as part of a Joint Venture with Bombardier, to allow them to sell direct to consumers.
Bombardier Sea-Doo catalog. Created as part of a Joint Venture with Bombardier, to allow them to sell direct to consumers.
Bombardier B2B Dealer Catalog
Damark- Value One catalog. Grew from $3.5 million to $63 in one year, on track for $112 million in year two.
Value One - Kaleidoscope spinoff catalog
Value One - HomeWorks spinoff catalog
Carol Wright UK catalog - priced in Pounds and fulfilled from UK
Carol Wright UK catalog - Healthy Comfort. Spinoff of main catalog, priced in Pounds and fulfilled from UK.
Carol Wright German catalog - German language, priced in DM and fulfilled from Germany. 4 months from concept to first sale.
Newspaper & Magazine ads / Postcards / Inserts
Shar retail showroom event postcard - with QR code
Herter's newspaper ad
Carol Wright - UK Newspaper ads. Profitable direct sales and acquisition of names for catalog mailings. Priced in Pounds and fulfilled from UK
Carol Wright - Canadian Buckslip Insert program. Priced in CDN $
Membership Clubs and Credit offers
Damark - Value One credit card and loyalty program
Damark - Value Access membership club
Herter's membership club
Dunns's membership club